E-Commerce

Marketing Statement: Today’s businesses are technologically adept and today’s business manager requires an greater understanding of how technology interfaces in the day to day operations of a modern business. The eBusiness concentration in Business management provides students with a holistic look at how technology can be used effectively in business. (Compare to MIS concentrations but with more of an Internet slant)

Target Student: Student that it is interested in Business Management and wished to understand how to use technology effectively. The student does not want to be a technologist but wants to understands applicability and usefulness of the technology..

Here is the curriculum for the new proposed eBusiness concentration. I simply replaced a few of the General Management courses with courses that are more eBusiness specific and added two basic (survey type) computer courses. There is an additional 3 hours more than the original BS in Business Management. This should appeal to students who like eCommerce but do not want a highly technical perspective.

BS in Business with eBusiness Concentration
ECO 100 Intro to Macroeconomics	(3 credits)
ECO 101 Intro to Microeconomics	(3 credits)
BUS 100 Accounting I	(3 credits)
BUS 101 Accounting II	(3 credits)
BUS 211 Principles of Business	(3 credits)
BUS 222 Introduction to Marketing	(3 credits)
BUS 234 Financial Analysis and Planning OR
BUS 300 Principles of Finance	(3 credits)
ELC 200 Intro to eCommerce	(3 credits)
ELC 310 eMarketing	(3 credits
BUS 336 Business Law I	(3 credits
BUS 409 Principles of Investment	(3 credits)
BUS 411 Strategic Management	(3 credits)
ELC 498 eCommerce Senior Seminar	(3 credits)
BUS 397 Business Internship OR	(8 credits)
BUS/ELC 478 Simulator	(4 credits)
COS 125 WWW Development	(3 credits)
COS 206 Survey of Information Security and Assurance	(3 credits)
BUS 344 Organizational Behavior in Business	(3 credits)

TOTAL	*(48 Credits)**
*does not include internship